Selena Gomez' Entrepreneurship
As of September, 2009, Selena Gomez
currently is the new face of Sears back-to-school fashion ad campaign. As part of the endorsement deal Selena Gomez is featured in their television commercials and recorded "I'm Gonna Arrive (Don't Just Go Back)".
In August, 2009, Selena Gomez hosted the "Sears Arrive Air Band Casting Call" – to select five people for the first-ever "Sears Air Band", which performed at the 2009 MTV Video Music Awards on September 13, 2009.
In October 2008, Selena Gomez launched her own production company, July Moon Productions, and partnered with XYZ Films to create star vehicles for Gomez. As part of the agreement Gomez will have the opportunity to be able option articles, hire writers and create talent packages to shop to studios.
As part of the deal, "XYZ Films will allow Gomez to star in and produce at least two films. Variety reported that: "In August, XYZ [Films] inked a similar deal with Time Inc. and management-production company the Collective to finance the development of the print media giant's content for the bigscreen [...] As part of the July Moon-XYZ deal, [Selena] Gomez will have the ability to cherry-pick projects from the vast Time Inc. library, which includes Time, Sports Illustrated, Fortune and Life."
In October, 2009, Selena Gomez announced her plan to launch her own fashion line, called "Dream Out Loud by Selena Gomez", which is set to launch in fall 2010. The clothing line will consist of and feature bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all made from recycled or eco-friendly materials.
Selena Gomez said that the line will reflect her own personal style and described the clothing as being "pretty, feminine, and bohemian," and: "With my line, I really want to give the customer options on how they can put their own looks together [...] I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important [...] Also, the tags will all have some of my inspirational quotes on them. I'm just looking to send a good message."
Selena Gomez, who has no background in fashion, teamed up with designers Tony Melillo and Sandra Campos, both who have worked with big-name fashion houses. Gomez said of the partnering: "When I met Tony and Sandra, I was instantly comfortable with them and now they are just like family to me [...] They are so creative and I love how I can just call them up whenever and talk to them about everything, even if it's just about changing a button [...] They've been so cool about everything."
The brand will be manufactured by, Melillo and Campos teamed with New York-based Adjmi Apparel and formed by Adjmi CH Brands LLC; which is the holding company for the brand.
BTW... Let's enjoy with Selena Gomez & The Scene - A Year Without Rain from SelenaGomezVEVO
Thumbs up for an amazing video! its awesome! shes making a change! :)
A day without you is like a year without rain (music)
:)
Entrepreneurship
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