
Selena Gomez' EntrepreneurshipAs of September, 2009, Selena Gomezcurrently is the new face of Sears back-to-school fashion ad campaign. As part of the endorsement deal Selena Gomez is featured in their television commercials and recorded "I'm Gonna Arrive (Don't Just Go Back)".In August, 2009, Selena Gomez hosted the "Sears Arrive Air Band Casting Call" – to select five people for the first-ever "Sears Air Band", which performed at the 2009 MTV Video Music Awards on September 13, 2009.In October 2008, Selena Gomez launched her own production company, July Moon Productions, and partnered with XYZ Films to create star vehicles for Gomez. As part...